Monday, 26 November 2012

35 Ways To Market Your Property


In order to become a successful real estate investor there are certain skills that must be mastered. One of these skills is marketing. The following list is a great way to insure your marketing program is successful and make sure that your investment home does not sit empty and drain your bank account while you wait for a buyer.

Make an effort to do several of these action items each day until your investment home sales, rents, leases, or you are forced to move in:


1. Put signs in yard (be sure phone numbers are readable):




  • For Sale.
  • Flexible Seller.
  • Motivated Seller.
  • "0" down.
  • 2. Check out & fix mail box if needed.

    3. Plant colorful flowers & add mulch.


    4. Replace front light fixtures as needed.


    5. First look inside must be a positive.


    6. Soft music playing is good idea.


    7. Make sure house is very clean (especially kitchen and bathrooms).


    8. Take good pictures inside and out.


    9. Check tube every few days (keep filled with fresh new colored flyers).


    10. Replace directional signs (as needed every few days).


    11. Run “For Sale” ads in newspaper.


    12. Get an 800# with number capture feature.


    13. Place ad with FSOB.com.


    14. Trade leads with others home sellers.


    15. Post house on real estate association sites.


    16. Blanket the neighborhood with flyers (include the finder’s fee).


    17. Promote open houses with:




  • Ads.
  • Directional signs.
  • Big balloons.
  • 18. Have a lunch at home for realtors the week of the open house.

    19. Make up a realtor flyer, offer free lunch $ door prizes. 


    20. See that landscaping looks great. 


    21. Clean driveway if needed.


    22. Paint and repair front door as needed.


    23. Replace house numbers as needed.


    24. Make house smell like apple cinnamon.


    25. Keep the inside of the house looking bright.


    26. Put lock box on door for showing.


    27. Put tube on main sign with flyers.


    28. If local laws permit--place directional signs from main streets.


    29. List for sale & lease on MLS with pictures.


    30. Run “For Lease” ad in newspaper (be sure ad gets listed on net).


    31. Run long term rent to own ad in tabloids (like The Greensheet and Penny Saver).


    32. As calls come in keep good notes (for this and future sales).


    33. Post ads on free real estate listing sites.


    34. Visit neighbors and talk it up (offer a finder’s fee).


    35. Have open house every other week (each better than the last).

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